Although everyone knows that benefits are extremely important in a proposal, I am constantly astonished at how many proposals are all features and few or no benefits. This is a serious omission because the lack of explicit benefits almost always means that the proposal will be unpersuasive to reviewers.
About Jayme Sokolow
Jayme A. Sokolow is the founder and president of The Development Source, Inc., a Washington, DC metropolitan area company that helps businesses and nonprofit organizations develop proposals and fundraising campaigns.
Over the past decade, Jayme Sokolow has been involved in proposal development efforts of over $50 billion.